Media terminology

·         Mainstream Film/Mainstream Cinema – a term used to refer to the current majority or most popular (blockbusters) / a cinema that screens films that are mostly produced by the big six or that are of the most popular genres (action, adventure and comedy).

·         Independent Film/Independent Cinema – a feature film that is produced outside of a major film studio (low budget with a message) / a cinema that screens mainly independent films instead of blockbusters.

·         Production - The process can apply to any type of media production including film, video, television and audio recording.

·         Distribution – when a film company helps to share another companies film, mainly independent films.

·         Marketing - the action or business of promoting and selling products or services, including market research and advertising.

·         Exchange – the way in which an audience can view a film, what devices?

·         Multinational Conglomerate­ - is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries. This is on a large scale and across multinational companies.

·         Monopoly - the exclusive possession or control of the supply of or trade in a commodity or service.

·         Oligopoly - a state of limited competition, in which a market is shared by a small number of producers or sellers.

·         Big Six – 20^th Century Fox, Paramount, Universal, Warner Bros, Sony, Disney

·         Horizontal Integration (cross media ownership) - is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio.

·         Vertical Integration - the combination in one firm of two or more stages of production normally operated by separate firms.

·         Synergy - the interaction or cooperation of two or more organizations.

·         Merchandising - the activity of promoting the sale of goods, especially by their presentation in retail outlets.

·         Ultra Violet - situated beyond the visible spectrum at its violet end.

·         Above The Line – the portion of a films budget that covers the costs.

·         Below The Line – the portion in which the budget doesn’t cover (e.g. actors advertising).

·         Technological Convergence/Cross Media Convergence - different technological system sometimes evolve toward performing similar tasks/ refers to companies coming together vertically or horizontally

·         Consumption - the action of using up a resource.

·         Exhibition – the way in which a film is shown (e.g. IMAX)

·         Piracy - the unauthorized use or reproduction of another's work.

·         Hollywood Franchise 4S Model – Synergy, Spectacle, Sequelisation, Story

·         Tie- in

technology

production;

• Filming (3d, 38mm, slow motion)
• Green screen/Bluescreen - used in most big 6 films
• CGI
• Motion Capture- Jurassic World
• Virtual reality
• 4K cameras - Star Wars
• 3D printing - Guardians of the galaxy

Distribution;

• Social media
• Trailers
• interactive websites - Jurassic World, Spider-Man and Evian, Ellen and Dory.
• Interviews
• Company cohesion

Exhibition;

• IMAX
• 3D/4D
• straight to TV, smaller films(Disney originals)
• Cinemas - mainstream, indie, drive in.

Exchange;

• Online streaming - Netflix, Amazon.
• Smart Phones
• Tablets/PC
• sky store, virgin movies.
• Film apps - Curzon home cinema, BFI player, Now TV. 

mainstream film

independent film

Representation Of Disability.

Editing;
The edited effects like the target on the disabled brother when he is learning to ride his bike is showing how disabled people at targeted in society. As well as this is sees the more able brother behind the target and in a higher position of control. This shows the discrimination of how disabled people are believed to be more vulnerable and weaker mentally and physically in society.
Sound;
The music is used to emphasise the control of disabled people. The final shot sees a change I the tempo of the music, with it slowing once the disabled brother is by himself, there is then an increase in sound background noise, with the speaking and laughing symbolising how disabled people are stereotyped to be mentally unstable as well as needing continuous care.
Mise en scene;
During the opening scene the birds eye shot of the brothers rooms is showing a clear divide between the two halves of the room and the two brothers, with the disabled brothers half of the room being messy and colourful and the able brothers room being organised and dull. This represents how disabled people are stereotyped to be childlike and have little control/ability to look after themselves.
Camera;
high and low camera shots are commonly used through out with the disabled brother being shown at the bottom of the tree being entertained whilst his brother tried to fix his mistakes. This represents how disabled people are discriminated and stereotyped to be at the bottom of society as well as always taking up everyone else's time and space.